What is the Craftivist Collective?

What is the Craftivist Collective?

We came across Sarah Corbett’s work back in 2013, whilst capturing the visual minutes for a TEDxBrixton event. She spoke of the concept of Craftivism, The Craftivist Collective, her #GentleProtest​ approach, and the need to sometimes be quiet and gentle in spaces of activism.

We continued to follow her work over the years, and in early 2020, we got in touch to see if she’d be interested in us working with her to animate the concepts of her work.

Craftivism isn’t intended to replace other, more traditional forms of protest and activism, but if there’s time and space for the loud and fast, there’s also time for the quiet and slow.

The animation shares a summary of what the Craftivist Collective can do to help individuals, groups and organisations around the world do effective gentle craftivism to help change hearts, minds, policies and laws in a kind, creative and quiet way using crafts. Gentle craftivism is for everyone from skilled crafters to burnt-out activists, introverts, highly sensitive people, people struggling with anxiety and those people who want to challenge injustice in the world but don’t know what to do, where to start or how to prioritise their energies and time.

You can find out more at www.craftivist-collective.com


ANIMATION CREDITS

Artists Isolde Godfrey & Jess Harvey

Scriptwriters Jessica Harvey & Sarah Corbett

Voiceover Sarah Corbett


I absolutely loved working with Woven Ink! I often struggle to communicate in a concise way all of the elements of my ‘Gentle Protest’ methodology and plethora of products and services the Craftivist Collective offers around the world without oversimplifying or feeling there is room for misinterpretation. Jess and Isolde listened carefully to all of its nuance and took on board all of my visual references with excitement and open-mindedness. They are just as detail-focused as I am; questioning every image and word we chose to use which made it a joy to work with them and I could fully trust them to make an animation that I trusted represented my work authentically. I can truly say that it was the best experience I’ve ever had with a collaborator and I’m so proud of the results.
— Sarah Corbett, Craftivist Collective, Founder